Loison

In 1938 Tranquillo Loison opened a wood-fired bread oven in Motta di Costabissara, just outside Vicenza. His son Alessandro kept it going, and over the years the family bakery turned to pastry.

Since 1992 the company has been led by Dario Loison, the third generation, now joined by his son Edoardo. The range draws on the Venetian baking tradition: veneziana, sbrisolona, fruit loaves and cakes, made in small batches.

Loison was among the first Italian bakeries to sell online, with a website launched in 1996, and its cakes now travel to more than 70 countries. Next to the bakery, the Loison Museum tells the history of baking and pastry through old machines, documents and postcards.